Chris Wiser has built and sold his multi-million dollar MSP. This was done with a very large focus on a sales first mentality, followed up by an additional focus on marketing execution.
This is not something the MSP industry views as a regular mindset. It is usually focused on a tech first/engineer first mentality with low to zero budget and thought process around sales and marketing.
Chris decided it is time for a change.
Time to change the way MSPs think
Time to change the way MSPs act.
Time to change to sales first.